Dsquared ready-to-wear can be difficult to find in the States, as the price point is extremely exclusive, even more so than Dolce & Gabbana or Gucci, thus the brand is mostly seen on celebrities, supermodels, and the super rich. (Britney commissioned the Caten twins for the costumes in her "Circus" tour.) Their ad campaigns and runway shows are cocky, overtly sexual, and have a bit of campiness thrown in for good fun. These elements have created a cult following for the brand.
For the Spring 2010 shows, the boys and girls of Dsquaredland are going to camp, and it looks as if they are having a darn good time. The Caten twins were playing with plastic for their women's line, as some of the dresses and bags were waterproof, perfect for looking elegant in the elements. One look was a pair of plastic overalls that were converted to a dress. For the men's line leggings were introduced with shorts. I have a love/hate relationship with leggings on women, but I have to admit that I enjoyed the look with the men's collection. What I love most about Dsquared shows is the amount of layers that are thrown together. Worn all at once, it creates "a lot of look" as Tim Gunn may say, but each layer is very wearable, an aspect retailers are definitely looking for in our current state of affairs. The cheekiness of Dsquared was seen throughout the shows, with band-aid laiden models and swim trunks complete with ants. It is all the fun of camp, and I'm stoked for this luxe wilderness adventure.
